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AkzoNobel Simply Refresh
Shopper Comms
An example of a Shopper communication structure across the path to purchase.
The ask was to promote a new product within the Dulux Simply Refresh range both online and in-store.
The output was to create a shopper communication structure across the entire path to purchase that would enhance shopper engagement and drive informed purchase decisions. Key touch points across that path were visualised for retailer sell in.
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